Project Type
Project Location
Fragrance
Key Benefits of Scent Marketing in DFS
- Emotional Brand Connection: The signature fragrance reinforced the emotional connection that customers had with the DFS brand, creating a positive association that extends beyond the store visit.
- Long-lasting Brand Recall: With the human nose's remarkable ability to recall scents, customers remembered DFS by its signature fragrance long after their visit, reinforcing brand loyalty and encouraging repeat visits.
- Cleanliness Perception: The fresh scent of the DFS stores served as a subtle yet powerful cue of cleanliness, enhancing customers' perceptions of the store's hygiene standards and overall quality.
Conclusion
Through the collaboration with EcoScent, DFS successfully transformed its store ambiance with a signature fragrance that enhanced the overall shopping experience for customers. The warm and inviting scent of Sandalwood, Bergamot, and Citrus not only influenced customers' purchase decisions but also reinforced positive brand associations, creating a memorable and enduring connection between DFS and its customers.
