Marc Jacobs Daisy Love, UK Airports World Of Duty Free

About This Project

 

When Marc Jacobs new Daisy Love fragrance was released, EcoScent was thrilled to be a part of an exclusive launch of the perfume staged in the World Duty Free stores across UK’s airports. The main attractions included three-dimensional daisy diffusers, radiating the brands fragrance across the store and interactive prize dispensing acrylics. We were pleased to be a part of installing a scent machines inside a display daisy as well providing our Bespoke Fragrance Design Service.

 

Project Type: Retail |  Project Location: UK Airports World Of Duty Free  |  Products: EcoScent Europa 400
Fragrance: Customers Bespoke Creation

 


 

What are benefits of Scent Marketing?

 

  • Adds to customers experience.
  • Create a competitive edge and a better experience for your customers.
  • The human nose is able to recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months.
  • Create a truly powerful connection with your customers.
  • Your signature scent can be seen as your commitment to cleanliness with the intuitive cue of a fresh scent.
  • Ambient scent has the strongest impact when it comes to enhancing consumer behaviours in terms of emotion,
    …….evaluation, willingness to return to a store and purchase intention.
  • Cancels out unpleasant odours.
  • Stimulates the right emotions.
Tags
Bespoke Fragrance, Brand Development, Ecoscent, Increase Sales