Enhanced Festive Atmosphere: The scent of Christmas tree pine cone evokes a nostalgic and cozy holiday ambiance, complementing the event's workshops and demonstrations to immerse participants fully in the festive spirit. Incorporating the familiar and comforting aroma enriches the multi-sensory experience, making the event more memorable and emotionally uplifting for attendees.

Stronger Emotional Connection: Scents are strongly tied to emotions and memories. The pine cone fragrance reinforces joyful holiday associations, fostering a deeper connection to the event's charitable cause and community-centric purpose.

Brand Distinction: By incorporating a signature festive fragrance, the event sets itself apart, leaving a lasting impression on attendees and reinforcing the Chelsea Design Centre as a destination for unique, high-end holiday experiences.