What is Scent Marketing?
Scent marketing is a type of sensory marketing targeting the sense of smell. It normally consists of diffusing strategically chosen scents at different locations in your venue, wether that is a retail shop, an office, a hotel, a spa or an event. The scent can be tailored to your goals, wether it is to create a memorable pleasant experience, to create an immersive experience, induce relaxation or concentration, or simply increase sales.
EcoScent is here to help enhance your customer's experience and to influence purchase decision, by using the power of scent through our stylish scent delivery systems and premium fragrance oils. All of our products are designed and created to work simply and effectively.
What are the benefits of Scent Marketing?
Memory & Emotion
Customers are 93% more likely to remember something they smell; the average person can recognise 10,000 different scents. The power of scent is always underestimated.
because few people realise that on average humans breathe 20,000 times a day, the sense of smell cannot be turned off.
People can relate a scent to a memory with 69% accuracy within 12 months. That means customers will associate a smell with a brand image and recall it when they smell it later. Scents can help create a pleasant experience associated with a brand and subtly influence a customer’s view of a brand.
Scent brings to mind the experience of being in a favourite hotel or store and thanks to the strong link between smell and memory, work as a powerful reminder.
Scent marketing is a powerful tool that can help businesses in numerous ways. By using scent marketing, companies can create a more luxurious and high-end atmosphere that can help increase the perceived value of their products and services. Studies have shown that shoppers are willing to pay up to 20% more for products they desire in scented environments, making scent marketing an excellent investment.
Scent marketing can also increase shoppers' dwell time, leading to increased revenue. Research has shown that shoppers tend to stay longer in locations using a scent solution, by an average of at least 15 minutes. Additionally, scent marketing can be used to promote a theme or product. Using scents associated with specific themes or products, businesses can create a unique atmosphere that helps customers "escape" to another place or promote a particular product.
Another benefit of scent marketing is that it can improve employee productivity and satisfaction. Certain scents, such as lavender and jasmine, have been shown to soothe stress and increase productivity. By creating a more pleasant work environment, businesses can help their employees perform better and feel more satisfied with their jobs.
Overall, scent marketing is a powerful tool that can help businesses in numerous ways. Whether you're looking to increase revenue, improve employee productivity and satisfaction, or create a unique atmosphere, scent marketing can help you achieve your goals. If you're interested in learning more about how scent marketing can benefit your business, please contact us today.