What Is Scent Marketing?
Scent Marketing plays a vital role in the environment you are trying to create and our commercial scent machines can help. Creating brand loyalty is essential in such challenging economic times.
The study clearly demonstrated we are demanding a more pleasant smell as part of the overall brand experience, with 90 per cent saying they would either walk out or speed up their visit if they did not like the ambient smell. As a result, deploying scent can greatly increase footfall, encourage lingering, sales, return business and in turn strengthen your brand
So how can EcoScent help? We have conducted studies looking at how consumers feel towards scent and the impact it can have on their everyday experiences and preferences.
Neuromarketing research has found that smell is the sense most connected to emotional recollection. Studies concluded that up to 75 percent of human emotions related to a memory are triggered by aroma. Take advantage of this and use smells to trigger positive associations for your customers, even if your product does not have a distinctive smell.