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What Is Scent Marketing?

Scent Marketing

While most businesses in the hospitality industry have long given detailed attention to their visual and auditory presentation, the enhancement of the customer experience through other senses is a relatively new practice.

Scent Marketing is the act of engaging your customer through the subtle presentation of sensory elements in to the environment – specifically, by targeting their sense of smell and creating pleasant surroundings. 

When a business presents a sensory experience which engages their customers olfactory senses, it can evoke a favourable subconscious reaction which helps reinforce positive brand associations.

Scent Marketing