What Is Scent Marketing?
- Scent Marketing plays a vital role in the environment you are trying to create and our commercial scent machines can help. Creating brand loyalty is essential in such challenging economic times.
- So how can EcoScent help? We have conducted studies looking at how consumers feel towards scent and the impact it can have on their everyday experiences and preferences.
- The study clearly demonstrated we are demanding a more pleasant smell as part of the overall brand experience, with 90 per cent saying they would either walk out or speed up their visit if they did not like the ambient smell. As a result, deploying scent can greatly increase footfall, encourage lingering, sales, return business and in turn strengthen your brand.
- Neuromarketing research has found that smell is the sense most connected to emotional recollection. Studies concluded that up to 75 percent of human emotions related to a memory are triggered by smells. Take advantage of this and use smells to trigger positive associations for your customers, even if your product does not have a distinctive smell.
- Scent Markerting, also known as Sensory Branding, has been around for a long time. Scent Marketing is used to build the appeal of a certain brand, this type of marketing creates emotional associations to the brand and increases customer loyalty. Visual marketing has long been the predominant type of marketing in this area, as seen by the use of a brands logo and the associations it triggers in devoted clients. Auditory branding has been the second most popular type of sensory branding, for instance, background music can create a certain desired mood in potential customers.
- For instance, our research has shown that the ambience in a hotel lobby infused scents like Black Tea & Jasmine or Lime Basil & Mandarin relaxies the guest and enforces brand loyaly. A high fashion store choosing the rich scent of our signature scdent London or Legend suggests luxury.
- EcoScent commercial scent machines are ideal for a range of areas including hotels, casinos, theatres, museums, retail shops & gyms. We offer a wide range of commercial scent machines and are here to help guide you through the process. EcoScents wide range of commercial scent machines and fragrancing solutions will help create a memorable customer experience.
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