Dec 22, 2023CASE STUDY
Key Benefits of Scent Marketing in AC Milan Megastore:
1. Aromatic Ambiance:
EcoScent's expertise in aroma diffusion transformed the AC Milan Megastore's ambience by dispersing the refreshing scent of Fresh Cut Grass.
The consistent fragrance enveloped the store, creating a vibrant and uplifting atmosphere that resonated with the passion and energy associated with the football club.
2. Brand Differentiation:
The strategic choice of Fresh Cut Grass as the signature scent established a distinctive olfactory identity for the AC Milan Megastore.
The olfactory branding became an integral component of the AC Milan brand experience, adding an extra layer of connection for football enthusiasts.
3. Positive Sporting Association:
Fresh Cut Grass, synonymous with sports fields and the thrill of the game, created a direct link between the scent and the spirit of AC Milan.
The aroma subtly immersed customers in the football world, enhancing the shopping experience and fostering a deeper connection with the team's ethos.