Case Studies

Hugh Rice

Feb 21, 2022

Hugh Rice

High end luxury jewellers Hugh Rice, a valued and long standing customer offering a personal shopping experience and a great in store shopping environment to their customers. 

The EcoScent Scent Marketing team recommended one of our signature fragrances, Black Tea and Jasmine, the fragrance compliments the Hugh Rice stores with a warm, fresh and ambient feel creating an unforgettable and pleasant experience with the use of our Cold Air diffusion scent delivery machines.

Project Type: Retail | Project Location: UK 

Fragrance: Black Tea & Jasmine – notes of bergamot, clove & thyme, a heart of jasmine & ylang on a base of sandalwood, patchouli, moss, vanilla, cedarwood & musk.

What are the benefits of Scent Marketing?

  • Adds to customers experience
  • Increased sales revenue
  • Enhances brand association
  • Takes advantage of foot traffic
  • Inspires returners and loyal regulars
  • Cancels out unpleasant odours
  • Attracts customers for longer
  • Plays on memory
  • Stimulates the right emotions
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