We all are in need of proper holiday once in a while. A holidays with no hassle or stress. A holiday full of relaxation and happy memories. TUI is a pioneer when it comes to well organised, tailor-made experiences. From airlines, hotels, resorts, or cruises - they are able to provide an amazing time for all. EcoScent was proud to work with TUI to complement their brand and added a fragrance sensory experience being used in all locations. With scents setting the mood and providing a calming, relaxing mood discreetly dispersing scented air giving a holiday full of relaxation and happy memories and a great scent experience! As part of this Scent Marketing project EcoScent also supplied Private Label products and developed their very own Bespoke Fragrance.


Project Type: Hotel & Leisure  |  Project Location: TUI Cruise rollout, TUI Resorts rollout, TUI Head Office | Products:  EcoScent Mini Pro, EcoScent Titan, EcoScent Room Spray

Fragrance: Crackling Log Fire - sweet cedarwood, incense, patchouli with soft, silky musk & smooth vanilla

Bergamot Tea & Mandarin - watery, green top notes, floral heart with rose & jasmine notes, base notes of sandalwood, musk & amber. 

Neroli & Orange Blossom - A crisp ozonic breeze carries notes of pink pepper & aromatic basil lifted by a vibrant citrus freshness.

TUI Bespoke Creation 


What are the benefits of Scent Marketing?

  • Adds to customers experience.
  • Private Label can have a significant positive impact in respect of business branding strategy and result in increased brand awareness.
  • Reinforcing the emotional link that customers created with the brand.
  • The human nose is able to recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months. Create a truly powerful connection with your guests.
  • The power of scent drives loyalty and guests will return to your hotel or leisure venue.
  • Guests will remember your brand by its signature fragrance long after their visit. More loyal guests and better online reviews.
  • Your signature scent can be seen as your commitment to cleanliness with the intuitive cue of a fresh scent.
  • Bring the experience home. Scented retail products such as bespoke private label candles, room sprays, and amenities further connect hotels with guests and increase revenue.
  • Differentiate communal areas by creating an inviting space.
  • Your signature scent can be seen as your commitment to cleanliness with the intuitive cue of a fresh scent.
  • Using scent to increase the perceived value of your venue giving a luxurious ambient setting.
  • Cancels out unpleasant odours.
  • Stimulates the right emotions.