Enhances Brand Identity and Customer Connection:
A thoughtfully chosen fragrance like sandalwood, bergamot, and citrus creates a sensory association with Lutron's innovative and premium offerings. This subtle yet memorable branding element reinforces the company's dedication to sophistication, comfort, and cutting-edge design, leaving a lasting impression on visitors.

Creates an Inviting and Relaxing Atmosphere:
The natural and uplifting qualities of the scent enhance the ambiance of the Experience Centre. This fosters a sense of comfort and well-being, ensuring customers and design professionals feel welcomed and focused during their visit, whether for training, collaboration, or exploration of Lutron’s solutions.

Boosts Engagement and Retention:
Scenting improves the overall sensory experience, helping visitors feel more immersed and attentive during their interactions with Lutron's products and professionals. This engagement can increase positive perceptions, improve recall of the experience, and strengthen long-term customer relationships.