Case Studies

Peaky Blinders: The Rise

Peaky Blinders: The Rise

Why do you go away ? 

So that you can come back. So that you can see the place you came from with new eyes and extra colors. And the people there see you differently, too.

That's what Terry Practchett thought in Hat Full of Sky. 

And this is what quintessentially defines the time travel to the 1920s Birmingham and Tommy Shelby’s gritty world brought to life by the Peaky Blinders Immersive experience in the Camden Market. 

The Team at EcoScent was thrilled to collaborate with The Woodroffe Bassett Design to help create the right atmosphere on set.The immersive experience was brought to life by the carefully chosen scents along with the appropriate scent machines to diffuse them at the various visitor touchpoints. 

The slight scent of smoke and whisky at varying intensity diffused by our small scent machines at the entrance provided the right ambience for the audience walking into the Shelby family meeting. Two large Ecoscent machines were positioned at different locations in the play to diffuse a more generic scent transporting the visitors to a different place and feel. Terry Cook, the Lighting Designer explains ‘I watched the show and saw Tommy always smoking and drinking Whisky so we have a blend of scents located by the entrance to the space to give a blast of atmosphere as the audience enters’.

EcoScent is a premium scenting solutions company specializing in creating bespoke fragrances, allowing consumers to experience the brand with all their senses. We help companies engage with their customers on an all new level, using fragrance as a brand marketing


Project Type: Retail  |  Project Location: Camden Garrison, Camden market, Chalk farm road

Fragrances: Smokey Tobacco - Bourbon - Tobacco, Cedarwood & Sandalwood - Tobacco & Black Pepper - Cigarette  


The benefits of scent marketing:

  • It opens up a world of possibilities for the clients.
  • Creates strong and positive brand association.
  • Generates return traffic.
  • Evokes memorable scents.
  • Stimulates the right emotions.
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