Enhanced Atmosphere and Experience: Scent is closely linked to memory and emotions. A bespoke fragrance can leave a lasting impression on attendees, making the event more memorable. Specific scents can create a desired ambiance—whether luxurious, calming, energizing, or celebratory—enhancing the overall vibe of the event.

Brand Differentiation: A custom fragrance becomes part of the event’s branding. Neroli. Pomegranate and Citrus became the scent of the Bar Magazine Awards 2025, setting it apart from other award ceremonies.

Enhancing Networking and Connection: By subtly breaking down social barriers, Neroli. Pomegranate and Citrus adds an intangible layer of comfort and inclusivity, making interactions feel effortless and memorable. This enhances the event’s networking potential, as people are naturally more inclined to connect and converse in a positive, uplifting environment.