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When a business presents a sensory experience which engages their customers olfactory senses, it can evoke a favourable subconscious reaction which helps reinforce positive brand associations. Scent Marketing can draw in customers, enhance their experience and establish an engaging ambiance. As a marketing method, companies can set themselves apart from competitors with this subtle move.
In combination with other marketing cues, scent can heighten brand connection, create stronger communication and deepen brand loyalty. Our signature scents or your very own bespoke fragrance creation are designed to express the overall brand message and environment, enhancing the perception, emotion and connection with the target audience, thereby becoming an integrated and memorable piece of the brand’s overall identity and brand communication.
With more and more shoppers turning to online shopping, the in-store retail experience is a crucial opportunity to portray your brand and foster loyal and gain new customers. When shoppers do visit the high street or retail parks the brand experience needs to be a memorable one. Retailers take every aspect of their stores into account: the layout and décor, the music and lighting. Savvy retailers are tapping into their customer’s fifth sense, smell using Signature Scents that enhance retail experiences.
What are the benefits of Scent Marketing?
• Adds to customer experience.
• Create a competitive edge and a better experience for your customers.
• The human nose is able to recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months. Create a truly powerful connection with your customers.
• Your signature scent can be seen as your commitment to cleanliness with the intuitive cue of a fresh scent.
• Ambient scent has the strongest impact when it comes to enhancing consumer behaviours in terms of emotion, evaluation, willingness to return to a store and purchase intention.
• Cancels out unpleasant odours.
• Stimulates the right emotions.
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