EcoScent × LOCI
Multi-sensory brand experiences
Create deeper emotional connections through scent and sound.
EcoScent’s Scent & Music Profiles, powered by LOCI, combine curated fragrance with bespoke music to create immersive experiences and strengthen brand recognition.
ABOUT THE COLLABORATION
When scent and music work as one
EcoScent has partnered with LOCI, a specialist music profiling and sonic branding company, to deliver a complete sensory experience solution for businesses.
While EcoScent helps brands define their identity through carefully selected scenting strategies, LOCI creates tailored music profiles designed to reflect a brand's personality, values and customer journey.
Together, we provide a seamless approach to sensory branding that engages customers on multiple levels.
Why Scent and Music Work Better Together
Customers don't experience a brand through a single sense. The atmosphere of a space is shaped by everything they see, hear and smell.
When scent and music align, they strengthen emotion, shape mood, increase dwell time and reinforce brand identity.
A coordinated sensory strategy helps create consistent and memorable experiences that customers associate with your business long after they leave
Recommended for
Where multi-sensory works best
Multi-sensory brand experiences suit any commercial space where the goal is to elevate the visitor experience. With perfectly synchronised scent and music, businesses create a more memorable, engaging and immersive environment.
How it works
One joined-up client journey
You will have a clear point of contact through EcoScent, with LOCI working alongside us to shape the music strategy. The result is a simple client journey and a coordinated sensory brand solution.
01
EcoScent gathers the brief
We capture your objectives, site requirements and brand direction.
02
We shape the scent strategy
EcoScent translates the brief into a tailored scent and sensory concept.
03
LOCI aligns the music
LOCI creates a music profile supporting the desired mood, pace and personality.
04
We deliver one solution
Scent and music come together as one coordinated sensory brand experience.
A WORD FROM THE FOUNDER
Shaping How A Place Feels
At LOCI we believe a positive experience of a space is felt before it's seen. It's the atmosphere people remember, not the food or the service. It's how the place made them feel. Music is a universal language that does many things for us, but above all it holds the power to shape our mood. Scent, on the other hand, has this anatomical connection to our brain's emotional and memory centre. By considering these two senses together when designing exceptional experiences, we can shape how our guests' visit unfolds moment by moment, their emotional landscape and the lasting impression.
'Genius Loci' is Latin for 'Spirit of Place'. Alongside EcoScent, we strive to define the unique character of a space that fits each brand's storytelling and its guests. For me, EcoScent were the perfect partner to help deliver this vision, not only because of the quality and reliability of their products, but also because of the people involved. Human experiences will always be best designed by people who care enough, which I'm confident is what we will continue to do together, in service of our clients, to deliver best-in-class experiences of hospitality and retail.
Dan Spinney - Founder at LOCI
Ready to engage every sense?
Speak with our team to discover how a tailored Scent & Music Profile can strengthen your brand.
FAQ
Questions, answered
LOCI is a specialist in music profiling and sonic branding for spaces where atmosphere is central to the experience, human curation built around each brand and the rhythm of the day, with deep roots in hospitality and music culture.
Find out more about LOCI →
A sensory strategy is most powerful when every cue supports the same brand story. By aligning fragrance and music, your space can feel more distinctive, more engaging and easier for customers to remember.
Multi-sensory brand experiences are recommended for any commercial space where the goal is to elevate the visitor experience. By combining perfectly synchronised scent and music, businesses can create a more memorable, engaging and immersive environment.
Industries already benefiting from this approach include:
Retail & Shopping Destinations, Hotels & Hospitality Venues, Spas & Wellness Centres, Leisure & Fitness Facilities, Offices & Workplaces, Automotive Showrooms, Residential & Build-to-Rent Developments, Healthcare & CareEnvironmentsEvent & Experiential Spaces
By combining scent and music, businesses can create a richer, more immersive environment that improves the customer experience, encourages longer dwell time, strengthens brand recognition, increases engagement, creates a consistent atmosphere, and differentiates their space, all while engaging customers emotionally and leaving a lasting impression.
Contact Us
We'd Love to Hear from You
Whether you have a personal question or a business enquiry, our team is ready to help.
