Birch Community

Birch - Elevating Guest Experience with Scent Marketing in Selsdon

Project Details

• Project Type: Hospitality
• Project Location: Selsdon
• Products: BlueTooth Barrel
• Fragrance: Amber, Sandalwood, and Patchouli

Benefits of Scent Marketing in Hospitality

1. Positive Guest Experience:

   • Birch successfully utilised scent marketing to create a warm and inviting ambiance for guests.
   • The pleasant fragrances of Amber, Sandalwood, and Patchouli contributed to a positive guest experience, fostering loyalty and encouraging return visits. The signature fragrance became a memorable aspect of the brand, leading to more loyal guests and improved online reviews.

2. Aromatherapy Benefits:

   • The chosen scents, known for their aromatherapy benefits, added a wellness element to Birch’s ambiance.
   • Guests could enjoy the therapeutic effects of Amber, Sandalwood, and Patchouli, enhancing their overall well-being during their stay.

3. Scent Branding:

   • Consistent use of specific scents across the hotel created a distinctive scent branding strategy.
   • Leveraging the power of scent, Birch established a strong and memorable connection with guests. The human nose's ability to recall smells with 65% accuracy after a year contributed to a lasting and powerful brand association.

This case study showcases the successful implementation of scent marketing at Birch in Selsdon, highlighting benefits such as a positive guest experience, aromatherapy benefits, and the establishment of a distinctive scent branding strategy, ultimately contributing to a more memorable and immersive hospitality experience.