Jul 14, 2023
Birch - Elevating Guest Experience with Scent Marketing in Selsdon
- Project Type: Hospitality
- Project Location: Selsdon
- Products: BlueTooth Barrel
- Fragrance: Amber, Sandalwood, and Patchouli
Benefits of Scent Marketing in Hospitality
Positive Guest Experience:
- Birch successfully utilised scent marketing to create a warm and inviting ambiance for guests.
- The pleasant fragrances of Amber, Sandalwood, and Patchouli contributed to a positive guest experience, fostering loyalty and encouraging return visits. The signature fragrance became a memorable aspect of the brand, leading to more loyal guests and improved online reviews.
- The chosen scents, known for their aromatherapy benefits, added a wellness element to Birch’s ambiance.
- Guests could enjoy the therapeutic effects of Amber, Sandalwood, and Patchouli, enhancing their overall well-being during their stay.
- Consistent use of specific scents across the hotel created a distinctive scent branding strategy.
- Leveraging the power of scent, Birch established a strong and memorable connection with guests. The human nose's ability to recall smells with 65% accuracy after a year contributed to a lasting and powerful brand association.
This case study showcases the successful implementation of scent marketing at Birch in Selsdon, highlighting benefits such as a positive guest experience, aromatherapy benefits, and the establishment of a distinctive scent branding strategy, ultimately contributing to a more memorable and immersive hospitality experience.