Case Studies

Wooda Farm Holiday Park

Wooda Farm Holiday Park

  Enhancing the Guest Experience in Cornwall with Scent Marketing

Project Details

  • Project Type: Hospitality
  • Project Location: Cornwall
  • Products: Ariel and Mini Pro
  • Fragrance: Sandy Beach

Benefits of Scent Marketing in Hospitality

  1. Long-Term Benefits:

    • Incorporating the Sandy Beach fragrance into the guest experience contributed to long-term benefits for the park.
    • The distinctive scent fostered a unique identity, helping the park stand out among other holiday destinations. This differentiation created a lasting impression and set the park apart in the minds of guests.
  2. Emotional Impact:

    • Pleasant scents, such as Sandy Beach, have the power to uplift moods and increase enjoyment.
    • The emotional impact of the chosen fragrance enhanced overall satisfaction among guests, creating a positive and memorable experience during their stay.
  3. Increased Engagement:

    • Scented environments have the ability to capture attention and stimulate the senses.
    • The introduction of the Sandy Beach fragrance increased engagement by providing a sensory-rich atmosphere, making the guest experience more immersive and enjoyable.

This case study demonstrates how scent marketing, implemented with products like Ariel and Mini Pro, positively impacted a hospitality setting in Cornwall. The benefits include long-term brand identity, emotional impact, and increased engagement, ultimately contributing to a more distinctive and satisfying guest experience.

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