Wooda Farm Holiday Park

Project Details

• Project Type: Hospitality
• Project Location: Cornwall
• Products: Ariel and Mini Pro
• Fragrance: Sandy Beach

Benefits of Scent Marketing in Hospitality

1. Long-Term Benefits:

   • Incorporating the Sandy Beach fragrance into the guest experience contributed to long-term benefits for the park.
   • The distinctive scent fostered a unique identity, helping the park stand out among other holiday destinations. This differentiation created a lasting impression and set the park apart in the minds of guests.

2. Emotional Impact:

   • Pleasant scents, such as Sandy Beach, have the power to uplift moods and increase enjoyment.
   • The emotional impact of the chosen fragrance enhanced overall satisfaction among guests, creating a positive and memorable experience during their stay.

3. Increased Engagement:

   • Scented environments have the ability to capture attention and stimulate the senses.
   • The introduction of the Sandy Beach fragrance increased engagement by providing a sensory-rich atmosphere, making the guest experience more immersive and enjoyable.

This case study demonstrates how scent marketing, implemented with products like Ariel and Mini Pro, positively impacted a hospitality setting in Cornwall. The benefits include long-term brand identity, emotional impact, and increased engagement, ultimately contributing to a more distinctive and satisfying guest experience.