Enhancing the Guest Experience in Cornwall with Scent Marketing
Project Type: Hospitality
Project Location: Cornwall
Products: Ariel and Mini Pro
Fragrance: Sandy Beach
Benefits of Scent Marketing in Hospitality
Incorporating the Sandy Beach fragrance into the guest experience contributed to long-term benefits for the park.
The distinctive scent fostered a unique identity, helping the park stand out among other holiday destinations. This differentiation created a lasting impression and set the park apart in the minds of guests.
Pleasant scents, such as Sandy Beach, have the power to uplift moods and increase enjoyment.
The emotional impact of the chosen fragrance enhanced overall satisfaction among guests, creating a positive and memorable experience during their stay.
Scented environments have the ability to capture attention and stimulate the senses.
The introduction of the Sandy Beach fragrance increased engagement by providing a sensory-rich atmosphere, making the guest experience more immersive and enjoyable.
This case study demonstrates how scent marketing, implemented with products like Ariel and Mini Pro, positively impacted a hospitality setting in Cornwall. The benefits include long-term brand identity, emotional impact, and increased engagement, ultimately contributing to a more distinctive and satisfying guest experience.