An independent health club set in 20 acres of lovely countryside on the border of South Derbyshire and Leicestershire. The Club offers an amazing mix of outdoor and indoor space, excellent facilities and a dedicated team. Breedon Priory Health Club strives to provide the best personal experience in the lifestyle and health industry adding a welcoming touch.
EcoScent believes in the power of scent in enhancing consumers health and well-being and we were delighted to work with the Breedon Priory Health team in the creation of their Scent Marketing strategy and providing a signature scent that will compliment the health and well-being services they offer.
Project Type: Gym | Project Location: UK
Fragrance: Sea Salt & Wood Sage - a warm sophisticated fragrance with Sage, Grapefruit and Bergamot.
What are the benefits of Scent Marketing?
- Builds up to a positive customers experience
- Mood is enhanced by 40% in pleasantly scented surroundings
- Malodour Control, creating a fresh and pleasant workout environment
- The human nose is able to recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months. Create a truly powerful connection with the customers
- A brand's signature scent can be seen as brand's commitment to cleanliness with the intuitive cue of a fresh scent
- A signature scent is used to increase the perceived value of a venue giving a luxurious ambient setting
