Brewdog Doghouse Hotel

Brewdog Doghouse Hotel

 

Brewdog Doghouse Edinburgh Hotel is the second carbon negative hotel in the Brewdog collection. It is the perfect destination hotel for beer lovers. The new 20-room venue is housed in a former Victorian school in the Old Town just minutes away from Waverley Station. The multi-level duplex-style rooms in the glamorous new lodgings feature everything from a complimentary guitar to an in-room draught beer tap and even a shower beer fridge! At EcoScent we couldn't be happier to join this immersive project and to create for them their very own signature scent fragrance, which is being used alongside our scent delivery systems at their hotel.

Project Type: Hotel & Leisure | Project Location: Edinburgh | Products: EcoScent Titania, EcoScent Ariel | Fragrance: Brewdog Bespoke Creation. 

What are the benefits of Scent Marketing?

  • Adds to customers experience.
  • The human nose is able to recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months. Create a truly powerful connection with your guests.
  • The power of scent drives loyalty and guests will return to your hotel or leisure venue.
  • Guests will remember your brand by its signature fragrance long after their visit. More loyal guests and better online reviews.
  • Your signature scent can be seen as your commitment to cleanliness with the intuitive cue of a fresh scent.
  • Bring the experience home. Scented retail products such as bespoke private label candles, room sprays, and amenities further connect hotels with guests and increase revenue.
  • Differentiate communal areas by creating an inviting space.
  • Your signature scent can be seen as your commitment to cleanliness with the intuitive cue of a fresh scent.
  • Using scent to increase the perceived value of your venue giving a luxurious ambient setting.
  • Cancels out unpleasant odours.
  • Stimulates the right emotions.