Case Studies

Brewdog Doghouse Hotel

Brewdog Doghouse Hotel

Brewdog Doghouse Edinburgh Hotel is the second carbon neutral/net zero hotel in the Brewdog collection. It is the perfect destination hotel for beer lovers. The new 20-room venue is housed in a former Victorian school in the Old Town just minutes away from Waverley Station. The multi-level duplex-style rooms in the glamorous new lodgings feature everything from a complimentary guitar to an in-room draught beer tap and even a shower beer fridge! 

At EcoScent we couldn't be happier to have joined this immersive project, working closely with our perfumers we created their very own Bespoke Fragrance, enhancing their brand image and creating a sensational and uplifting environment with our EcoScent Scent Machines. 

Project Type: Hotel & Leisure | Project Location: Edinburgh

Fragrance: Brewdog Bespoke Creation. 

What are the benefits of Scent Marketing?

  • Adds to customers experience
  • Creates a truly powerful connection with the guests
  • Customers will remember the brand by its signature fragrance long after their visit resulting in more loyal customers and better online reviews
  • Differentiates communal areas by creating an inviting space
  • Increases the perceived value of the venue giving a luxurious ambient setting
  • Stimulates the right emotions
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