Case Studies

CogX Festival

Sep 20, 2023

CogX Festival

Elevating CogX Festival with Scent Marketing

Project Details

  • Project Type: Event
  • Project Location: London O2
  • Fragrances: Neroli and Orange Blossom

Benefits of Scent Marketing at CogX Festival

  1. Positive Attendee Feedback:

    • Festival attendees overwhelmingly praised the fragrant atmosphere created by neroli and orange blossom.
    • Social media platforms buzzed with posts sharing unique and enjoyable scent experiences, amplifying the positive word-of-mouth and expanding the event's reach.
  2. Enhanced Event Identity:

    • The integration of neroli and orange blossom scents became synonymous with the CogX Festival.
    • Attendees associated the distinctive fragrance with the event, reinforcing and solidifying the festival's brand identity.
  3. Improved Memory:

    • Scent's strong connection to memory was leveraged to enhance attendee recollection.
    • Associating the unique fragrance with the CogX Festival created a more vivid and memorable experience for attendees, providing potential long-term benefits for future marketing efforts and encouraging repeat attendance.

This case study highlights the positive impact of scent marketing on the CogX Festival, fostering a memorable and unique atmosphere, reinforcing brand identity, and leveraging scent-memory associations for sustained attendee engagement.

 

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