CogX Festival

Elevating CogX Festival with Scent Marketing

Project Details

• Project Type: Event
• Project Location: London O2
• Fragrances: Neroli and Orange Blossom

Benefits of Scent Marketing at CogX Festival

1. Positive Attendee Feedback:

   • Festival attendees overwhelmingly praised the fragrant atmosphere created by neroli and orange blossom.
   • Social media platforms buzzed with posts sharing unique and enjoyable scent experiences, amplifying the positive word-of-mouth and expanding the event's reach.

2. Enhanced Event Identity:

   • The integration of neroli and orange blossom scents became synonymous with the CogX Festival.
   • Attendees associated the distinctive fragrance with the event, reinforcing and solidifying the festival's brand identity.

3. Improved Memory:

   • Scent's strong connection to memory was leveraged to enhance attendee recollection.
   • Associating the unique fragrance with the CogX Festival created a more vivid and memorable experience for attendees, providing potential long-term benefits for future marketing efforts and encouraging repeat attendance.

This case study highlights the positive impact of scent marketing on the CogX Festival, fostering a memorable and unique atmosphere, reinforcing brand identity, and leveraging scent-memory associations for sustained attendee engagement.