Sep 20, 2023
Elevating CogX Festival with Scent Marketing
- Project Type: Event
- Project Location: London O2
- Fragrances: Neroli and Orange Blossom
Benefits of Scent Marketing at CogX Festival
Positive Attendee Feedback:
- Festival attendees overwhelmingly praised the fragrant atmosphere created by neroli and orange blossom.
- Social media platforms buzzed with posts sharing unique and enjoyable scent experiences, amplifying the positive word-of-mouth and expanding the event's reach.
Enhanced Event Identity:
- The integration of neroli and orange blossom scents became synonymous with the CogX Festival.
- Attendees associated the distinctive fragrance with the event, reinforcing and solidifying the festival's brand identity.
- Scent's strong connection to memory was leveraged to enhance attendee recollection.
- Associating the unique fragrance with the CogX Festival created a more vivid and memorable experience for attendees, providing potential long-term benefits for future marketing efforts and encouraging repeat attendance.
This case study highlights the positive impact of scent marketing on the CogX Festival, fostering a memorable and unique atmosphere, reinforcing brand identity, and leveraging scent-memory associations for sustained attendee engagement.