EcoScent -

Project Type

Showroom

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Project Location

Exeter

EcoScent -

Fragrance

Vanilla, Bergamot & Amber

Key Benefits of Scenting La Fabrico Showroom:

Enhanced Customer Experience and Sales: The Vanilla, Bergamot & Amber fragrance aims to relax customers, encouraging them to stay longer in the showroom. This extended browsing time can lead to increased sales as customers are more likely to make purchases when they feel comfortable. Placing the scent at the entrance ensures that it creates an immediate and positive first impression.

Brand Identity and Recognition: By using Vanilla, Bergamot & Amber, La Fabrico maintains a consistent and recognizable signature scent that aligns with the company’s unique olfactory identity and differentiates them from competitors. This helps in reinforcing brand recognition and loyalty, as customers will recognise, enhancing their overall brand experience.

Positive Environment: The soothing qualities of the chosen scent not only benefit customers but also positively impact the showroom staff. A pleasant scent in the work environment can improve mood, reduce stress, and increase overall job satisfaction. Happier employees are more likely to provide better customer service, creating a positive feedback loop that enhances the customer experience even further.

Conclusion

By strategically placing the Vanilla, Bergamot & Amber scent at the entrance and leveraging its calming and distinctive properties, La Fabrico has created a welcoming atmosphere that benefits both customers and employees, ultimately driving sales and reinforcing the showroom’s luxury brand identity.