Séjour

Discover how scent elevated the customer experience.

EcoScent bottle with a floral and fruit background

The fragrance used

Jasmine, Sandalwood & Citrus Fragrance Oil

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Project type

Residential

Location

London

Fragrance

Jasmine, Sandalwood & Citrus

Séjour x EcoScent: Residential Scent Marketing

Séjour is a London-based residential lifestyle brand focused on creating considered, welcoming environments for its residents. When developing the experience across its buildings, the team wanted fragrance to become part of the arrival journey, something memorable, distinctive and consistent across the portfolio. Inspired by the signature scenting used in high-end hotels, Séjour wanted to create an inviting and luxurious fragrance identity that would work both within its buildings and beyond them. The chosen scent, Jasmine, Sandalwood & Citrus, now scents the entrances to its communal buildings and has also been developed into a private label Séjour candle for new-resident welcome packs.

The Challenge

Séjour was looking for more than a generic fresh fragrance. The aim was to create a signature scent that felt premium, welcoming and aligned with the identity of its new lifestyle brand. The fragrance needed to work consistently across multiple residential buildings while also being versatile enough to become part of the wider resident experience through private label products.

The Solution

Since the relationship began in December 2025, the signature fragrance has become an established part of the Séjour experience. The same scent now welcomes residents and visitors across the portfolio while extending into residents’ homes through the private label candle included in move-in welcome packs. Séjour has received positive feedback from both residents and prospective clients, with people noticing and appreciating the attention to detail.

Client testimonial

“EcoScent was responsive from our very first email. They took the time to listen to what we were looking for and helped us identify the right solution. The whole process was seamless from start to finish.”
Séjour

The Result

The signature fragrance has become an established part of the Séjour experience across all 14 buildings, adding another layer to how residents and prospective clients experience the spaces. Feedback has been positive from both audiences, with visitors noticing and appreciating the attention to detail. More importantly, the fragrance has developed beyond an environmental feature into something Séjour can carry across different brand touchpoints. The bespoke Séjour candle brings that idea into residents' homes as part of the move-in experience, creating a tangible connection between the welcome they receive and the fragrance they first encounter within the building.