Sky Group

Sky Group

Sky is Europe’s leading media and entertainment company and is proud to be part of the Comcast Group. Across six countries, connecting with 24 million customers to give the best entertainment, sports, news, arts and their own award-winning original content. For the first time in its 30-year history, Sky launched bricks-and-mortar retail shops across the UK bringing Sky’s leading customer service and innovative pay TV, mobile and broadband products to the UK high street, under one roof. Sky Shops are a departure from traditional shops and, in the long-term, will offer a new social hub for shoppers whether they are looking for the latest Sky products, the assistance of Sky’s expert in-shop advisors, or simply looking to immerse themselves in all Sky has to offer. As such an interesting and enhancing sensory project our EcoScent team was thrilled to come on board to compliment Sky stores with their signature scent. Carefully picked Fig Premiere fragrance enhances customers experience, boosts their mood as well as connects and makes association in customers mind with an amazing company that is Sky. So that the experience becomes whole.

 

Project Type: Retail  |  Project Location: UK – Roll Out  |  Products: EcoScent Luna
Fragrance: Fig Premier – A Green, fruity fig & fig leaf fragrance with a woody base.

 

What are the benefits of Scent Marketing?

  • Adds to customers experience.
  • Increased sales revenue.
  • Enhances your brand.
  • Takes advantage of foot traffic.
  • Inspires returners and loyal regulars.
  • Cancels out unpleasant odours.
  • Attracts customers for longer.
  • Plays on memory.
  • Stimulates the right emotions.