EcoScent -

Project Type

Gym

EcoScent -

Location

Tooting, London

EcoScent -

Fragrance

Jasmine, Sandalwood & Citrus

Key Benefits of Scenting Snap Fitness Tooting:

Enhanced Workout Environment: The carefully curated scent blend of Jasmine, Sandalwood & Citrus were strategically chosen to uplift moods, reduce stress, and create a welcoming atmosphere, making the gym more inviting for members. By placing the EcoScent machines near key areas such as the entrance doors, coffee area, vanity area, and basement entrance, the pleasant aroma greets members as they enter and lingers throughout their visit.

Brand Differentiation: The choice of Jasmine, Sandalwood & Citrus as the signature scent at Snap Fitness Tooting also plays a crucial role in brand differentiation and enhancing the gym's professional image. This scent was selected to evoke a sense of luxury and exclusivity. This consistent and sophisticated aroma reinforces Snap Fitness Tooting's commitment to providing a premium experience, contributing to a stronger and more memorable brand identity.

Increased Member Retention and Positive Feedback: Since switching from a previous supplier to EcoScent, the feedback from members has been overwhelmingly positive. Many have complimented the new scent, noting how it brings a luxurious "Harrods smell" into the club. This emotional connection to the scent not only enhances their overall gym experience but also encourages loyalty and long-term commitment.

Conclusion

The introduction of the Jasmine, Sandalwood & Citrus scent at Snap Fitness Tooting has successfully transformed the gym into a more inviting and luxurious environment, resonating with members and enhancing their overall experience. Strategically placed near entrances and key areas, this signature scent creates a welcoming atmosphere that members now associate with the quality and exclusivity of high-end brands. The positive feedback following the switch to the EcoScent machines highlights the effectiveness of this approach in elevating the gym’s brand perception, fostering member loyalty, and ensuring that Snap Fitness Tooting stands out as a premium fitness destination.