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The food industry is very competitive, and in the fight to rise above the rest, out-of-the- box ideas are necessary. It is no longer enough to capture carefully curated pictures of your food or digital advertising — now, sales and marketing efforts have extended to the olfactory system and Scent Marketing.
Scent Marketing is becoming a strategic tool for restaurants who want to improve brand recognition and sales. The appeal to smell over visuals or audible marketing is undetected by most customers, but it’s highly effective in creating a food-friendly mood.
Research confirms that customers stay longer in scented restaurants, as compared to non-scented restaurants. Scent increases return visits since at subconscious level customers feel welcomed by the familiar smell.
What are the benefits of Scent Marketing?
• Adds to customers experience.
• Increased sales revenue.
• Enhances your brand.
• Takes advantage of foot traffic.
• Inspires returners and loyal regulars.
• Cancels out unpleasant odours.
• Attracts customers for longer.
• Plays on memory.
• Stimulates the right emotions.
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