Scent Marketing is the act of engaging your customer through the subtle presentation of sensory elements in to the environment – specifically, by targeting their sense of smell and creating pleasant surroundings.
Ambient scent has the strongest impact when it comes to enhancing consumer behaviours in terms of emotion, evaluation, willingness to return to a store or location and purchase intention.
The human nose is able to recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months. Create a truly powerful connection with your customers.
When a business presents a sensory experience which engages their customers olfactory senses, it can evoke a favourable subconscious reaction which helps reinforce positive brand associations. Scent Marketing can draw in customers, enhance their experience and establish an engaging ambiance. As a marketing method, companies can set themselves apart from competitors with this subtle move.
Brand Enhancement & Increases Revenue
Create a competitive edge and a better experience for your customers.
Takes Advantage of Foot Traffic
Inspires Customers, Returners and Loyal Regulars.
Cancels Out Unpleasant Odours
Your signature scent can be seen as your commitment to cleanliness with the intuitive cue of a fresh scent.