Fairlawns Hotel

Fairlawns Hotel

When you hear "family-run business" it warms your heart knowing that the hotel you will visit goes hand in hand with family power owned by the Pette family since 1984. Fairlawns is much more than your average hotel, they can offer four-star rooms and suites as well as event spaces available for any occasion.  Fairlawns has extensive fitness and spa facilities, and an award-winning restaurant based in Walsall, West Midlands.  We thrive to always improve on the customer experience and to create a calming and relaxing sensory experience. EcoScent worked with the customer to find that perfect scent that would fit into the luxuriousness of the hotel combined with relaxation of the spa center.

Project Type: Hotel & Leisure | Project Location: Walsall | Products: EcoScent Europa 400

Fragrance: Black Tea & Jasmine - Top notes of bergamot, clove & thyme, a heart of jasmine & ylang on a base of sandalwood, patchouli, moss, vanilla, cedarwood & musk.

 

What are the benefits of Scent Marketing?

  • Adds to customers experience.
  • The human nose is able to recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months. Create a truly powerful connection with your guests.
  • The power of scent drives loyalty and guests will return to your hotel or leisure venue. Guests will remember your brand by its signature fragrance long after their visit. More loyal guests and better online reviews.
  • Your signature scent can be seen as your commitment to cleanliness with the intuitive cue of a fresh scent.
  • Bring the experience home. Scented retail products such as bespoke private label candles, room sprays, and amenities further connect hotels with guests and increase revenue.
  • Differentiate communal areas by creating an inviting space.
  • Your signature scent can be seen as your commitment to cleanliness with the intuitive cue of a fresh scent.
  • Using scent to increase the perceived value of your venue giving a luxurious ambient setting.
  • Cancels out unpleasant odours.
  • Stimulates the right emotions.