Dec 13, 2022
Sacred Gold is a unique space designed for a luxurious and comfortable experience offering piercing and tattoo services designed to suit everyone- as well as Europe’s largest selection of BVLA fine body jewelry.
The stunning setting of London’s Coals Drop Yard, with its beautiful architecture and innovative approach called for an equally unique scent marketing experience with EcoScent. Scent Marketing presents a sensory experience which engages customers’ olfactory senses, evoking a favorable subconscious reaction which helps reinforce positive brand associations. The fragrance chosen was the timeless Attar Oudh with its notes of Patchouli, Sandalwood, Warm Amber & Sensual Leather made up for a warm and inviting shopping experience.
Project Type: Retail | Project Location: Coal Drop Yard
Fragrance: Attar Oudh
Patchouli, Sandalwood, Warm Amber & Sensual Leather
What are the benefits of Scent Marketing?
- Builds up to customers’ experience
- Reinforces the emotional link that customers create with the brand
- The human nose is able to recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months resulting in a truly powerful connection with customers
- A brand's signature scent can be seen as it's commitment to cleanliness with the intuitive cue of a fresh scent