Create deeper emotional connections through the power of two of the most influential senses: smell and sound.
EcoScent's Scent & Music Profiles, powered by LOCI, combine expertly curated fragrance strategies with bespoke music identities to help brands create immersive, memorable environments that enhance customer experience and strengthen brand recognition.
LOCI designs music profiles for spaces where atmosphere is central to the experience, using human curation built around each brand, environment and the rhythm of the day.
With deep roots in hospitality and music culture, LOCI helps make sound feel intentional, memorable and aligned with how a space should feel.
A sensory strategy is most powerful when every cue supports the same brand story. By aligning fragrance and music, your space can feel more distinctive, more engaging and easier for customers to remember.
Create a more immersive and emotionally consistent customer journey.
Shape mood and pace so customers feel comfortable spending more time in your space.
Build a more memorable brand signature through consistent scent and sound cues.
EcoScent and LOCI follow a clear process from initial consultation to implementation, making the client journey simple and joined up.
We explore your brand, customer journey, target audience, locations and commercial objectives.
EcoScent develops scent recommendations while LOCI creates a music direction aligned to the same brand mood.
We coordinate practical delivery, setup and guidance so scent and music are introduced as one experience.
The sensory profile can be reviewed and refined as your space, audience or seasonal priorities evolve.
EcoScent has partnered with LOCI, a specialist music profiling and sonic branding company, to deliver a complete sensory experience solution for businesses.
While EcoScent helps brands define their identity through carefully selected scenting strategies, LOCI creates tailored music profiles designed to reflect a brand's personality, values and customer journey.
Together, we provide a seamless approach to sensory branding that engages customers on multiple levels.
Customers don't experience a brand through a single sense. The atmosphere of a space is shaped by everything they see, hear and smell.
When scent and music are aligned, they work together to create a stronger emotional response, influence mood, encourage longer dwell times and reinforce brand identity.
A coordinated sensory strategy helps create consistent and memorable experiences that customers associate with your business long after they leave.
Multi-sensory brand experiences are recommended for any commercial space where the goal is to elevate the visitor experience. By combining perfectly synchronised scent and music, businesses can create a more memorable, engaging and immersive environment. Industries already benefiting from this approach include:
By combining scent and music, businesses can create a richer, more immersive environment that engages customers emotionally and leaves a lasting impression.
EcoScent and LOCI work together to deliver a single sensory branding solution, so clients do not need to brief scent and music separately or manage disconnected suppliers.
EcoScent leads the scent strategy and client conversation. LOCI develops the music profile and sonic direction. The two teams align recommendations around your brand personality, customer journey, site requirements and commercial goals.
The outcome is a practical, joined-up service from initial consultation through to implementation and ongoing review.
At LOCI we believe a positive experience of a space is felt before it's seen. It's the atmosphere people remember, not the food or the service. It's how the place made them feel. Music is a universal language that does many things for us, but above all it holds the power to shape our mood. Scent, on the other hand, has this anatomical connection to our brain's emotional and memory centre. By considering these two senses together when designing exceptional experiences, we can shape how our guests' visit unfolds moment by moment, their emotional landscape and the lasting impression.
'Genius Loci' is Latin for 'Spirit of Place'. Alongside EcoScent, we strive to define the unique character of a space that fits each brand's storytelling and its guests. For me, EcoScent were the perfect partner to help deliver this vision, not only because of the quality and reliability of their products, but also because of the people involved. Human experiences will always be best designed by people who care enough, which I'm confident is what we will continue to do together, in service of our clients, to deliver best-in-class experiences of hospitality and retail.
Dan Spinney - Founder at LOCI
You will have a clear point of contact through EcoScent, with LOCI working alongside us to shape the music strategy. The result is a simple client journey and a coordinated sensory brand solution.
We gather your objectives, site requirements and brand direction, then translate them into a scent strategy and sensory brief.
LOCI uses the same brief to create a music profile that supports the desired mood, pace and brand personality.
Interested in creating a unique sensory identity for your business?
Speak with our team to discover how a tailored Scent & Music Profile can enhance your customer experience, strengthen your brand presence and create lasting impressions.
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